Publishing, Promoting, and Presenting during a Global Pandemic

In 2020, a global pandemic swept the world and changed billions of lives overnight.

Singapore was not spared. On 7 April 2020, Prime Minister Lee Hsien Loong announced that Singapore would be entering a Circuit Breaker period, to break the chains of COVID-19 transmissions.

Reflecting on the Impact of the Pandemic

The COVID-19 pandemic badly impacted the arts and heritage sector. For example, I was supposed to be a small part of the Singapore Heritage Festival 2020 and was already working closely with the wonderful people at the National Heritage Board.

There’s some background to this.

Other than being a local writer and heritage enthusiast, I was (and am) a member of the Singapore Seah Clan Association. In 2020, the clan association was planning on celebrating its official 70th anniversary.

As part of the festivities, I was working with the National Heritage Board to organise an event. It would have been held at Kallang, at the National Youth Sports Institute.

The idea was that the Singapore Seah Clan Association would have provided some booth programmes and food & beverage possibilities, while I would have given a one-and-a-half hour talk and dialogue on Seah family history. At the time, I had published two family history books on prominent ancestors Seah Eu Chin and Seah Liang Seah, and would share about the two of them, as well as other prominent Seah family members over the years.

Because of the Circuit Breaker, the in-person Singapore Heritage Festival was cancelled and moved online. As a result, I received a call from an officer from the National Heritage Board to ask if we could create a video, on short notice. The alternative was to do a photo essay instead. These were the two practical choices because of COVID-19.

I did want to develop a video, but the Singapore Seah Clan Association was composed largely of seniors and many of them did not have digital skills. I did not have the equipment either. As it was challenging for the clan association or me to develop a video, I wrote and sent in a photo essay instead. It was the best we could do under the circumstances.

My photo essay was called “Grandfather Stories”. I believe it is important to know these grandfather stories, so that we can better understand who we are and where we come from. It is clear that even as they advanced their business interests, the forefathers also gave back to society. More significantly, in a time when many were sojourners, returning home to China after they had made great fortunes, they stayed and built local institutions, like the Ngee Ann Kongsi. There is great value in remembering those who have come before us and having a sense of history. And I believe that those of us who are younger and step up and contribute in whatever field we choose to be in, will in turn, one day inspire future generations.

Publishing and Promoting Books During the Pandemic

I also published My Father’s Kampung: A History of Aukang and Punggol in September 2020, literally in the middle of a worldwide pandemic. The amazing people at World Scientific still managed to deliver a quality product in the middle of the pandemic, even though it was slightly delayed. There were several minor production delays, but did I mention, it was a worldwide pandemic?

To launch the book, I had to hold two book launch talks over Zoom. My first book launch was co-organised with the Montfort Alumni and we arranged the entire event basically over Skype, emails, and WhatsApp. Till today, and this is three years on, I have not met everyone I worked with in person.

The Zoom talk was called “Kopi Talk: Aukang and Montfort, Its Historic Education Hub” and held on 19 September. The second was supported by the Singapore Poetry Festival and called “Kopi Talk: Literary Pioneers of Aukang” and held on 6 December.

Another memory stands out for me. I was awarded a grant by the National Heritage Board. As part of the grant requirements, I needed to send in some copies of my book to the National Heritage Board.

But because COVID-19 had effectively meant that many people were working from home, when I turned up at the National Heritage Board, it was empty.

Other than the security post at the first floor of Stamford Court, which was visibly manned, the National Heritage Board reception area looked closed and empty, and many of the offices did not have people inside.

Only a cleaning lady and some poor public officer happened to be in the building and I persuaded the duo to help me place the books on the grant officer’s table.

I also released a Chinese translation of my original book on Seah Eu Chin. I had worked on it for two years with the kind help of a translator recommended by the Singapore Seah Clan Association. We were thinking that we would time the book launch with the 70th anniversary celebration of the Singapore Seah Clan Association.

But the plan entirely evaporated due to COVID-19.

Instead, I went online with a different group of people. (I guess one has to be flexible when the situation changes drastically.)

When the book was completed, I worked with the Genealogy Society of Singapore (GSS for short) to organise a Zoom talk for their members on 12 December 2020. Because of my heritage hobbies, I knew quite a few people at the GSS, including their President and several of their executive committee members.

Personally, I was very impressed that the President of the GSS and his team members were able to pick up and learn technology quickly, adapting to the situation. I worked with a few translators over email and WhatsApp to prepare my Mandarin speech, and hopefully I did not hurt people’s ears too much over Zoom.

For context, at the time, my home did not have much space. It was around 635 square feet, including the air con ledges. I also did not have any technical equipment except for my laptop and a microphone.

As such, I had to sit on the floor in my living room and speak into the microphone, while staring into the laptop’s in-built camera. It was a far cry from the face-to-face public talks I used to give at museums, schools, and other public venues.

I think part of the charm of attending a public talk is the venue, which often is imbued with meaning, significance, and buzz. For example, I spoke at the Nanyang Sacred Union, a Confucian temple that was once a Seah family member’s home.

I also spoke at Blackbox at Fort Canning Centre during the Singapore Bicentennial in 2019, and Fort Canning Centre was where the Bicentennial Experience was being held.

And I have spoken at the Ixora Room at the Peranakan Museum before, and they have had exhibitions showcasing Seah family forefathers Seah Eu Chin and Seah Liang Seah.

Somehow, staring into a computer screen does not have the same feeling as speaking at a physical venue. But as the situation had changed, so I adapted. Better something than nothing, I guess!

Despite Problems, Maintain Confidence in Our Future

One last point stands out in my mind. I attended an SGTogether public engagement conversation over Zoom (since the pandemic was still raging on) on 27 January 2021, and I was struck by how many others in the heritage and arts spheres were also negatively impacted by COVID-19. This was a shared experience for many in the arts and heritage community.

But there’s one major point I shared there over Zoom that I would like to share here.

Throughout Singapore’s history, we have faced crises and challenges before. And I am sure that in future, there will be new crises and challenges to come. But just as we have overcome crises and challenges in the past, we must have the confidence that we will rise up to the challenge.

To my fellow Singaporeans, I hope we can maintain our confidence and what gives us our inner strength to keep going.

I have to also add that despite all the trials and tribulations, I actually became a finalist for Best Non-Fiction and was among the Top 10 for the Readers’ Choice of the Singapore Book Awards! So I guess I did practise what I preached and I rose to the occasion.

Looking Ahead

From 2023 onwards, writing and publishing books, promoting them at public events, and public engagement are back to face-to-face engagements. In the first half of 2023, I was privileged to have opportunities to speak at the Punggol Regional Library, the Asian Civilisations Museum along the beautiful Singapore River, and the Singapore Seah Clan Association.

Looking back on my arts journey during the pandemic, it’s amazing how far my team and I have come. It was not an easy journey, but I am glad that I have survived this challenging period. I’m grateful to all the people who have helped and supported me, and the wider community as well.

Thank you for reading.

Cheers,
Shawn Seah

Sharing Thoughts on Writing

Since June 2021, I have started writing a blog on my thoughts, reflections, and experiences on writing and publishing. The blog also covers other topics on history, personal improvement, and productivity.

If you are on Medium, you are most welcome to follow me at https://shawn-seah.medium.com/.

From time to time, I will be updating the series of links here. But for now, these are the articles that many have found relatively useful.

May these articles help guide you in your writing journey if you are an aspiring (or even an experienced) author.

Useful Links for Authors

Five reflections on publishing compelling narrative non-fiction

Crafting a successful book proposal

Everything you might need to know before self-publishing

What should a short story look like?

Advice for aspiring authors

How to get great blurbs (endorsements) for your book

How to write a successful blurb (summary)

Thank you for reading. And all the best in your writing and publishing journey!

Cheers,
Shawn Seah

Kampung Artwork

It is a very natural thing for authors to write (and speak!) about their books.

It is a lot less common for authors to write about the illustrations and artwork within their books.

But in this post, I am doing just that. Here, I’m deliberately sharing a little bit about some of the illustrations that will be featured in my book, My Father’s Kampung: A History of Aukang and Punggol.

I think there is some value in sharing a little about the beautiful and creative artwork that supports the overall narrative and community stories featured in the book.

Book cover of My Father's Kampung: A History of Aukang and Punggol, by author Shawn Seah.

In addition to photographs captured by several people, including Sarafian and his father; S. Lim; the Arozoo family; the Yeo family; and my own family, my book has artwork depicting various scenes from rural, kampung life in north-east Singapore in the 1900s.

Most of the images would be depictions of kampung scenes in the 1940s to ’60s.

The illustrations are wide-ranging, including street hawkers; a scene from Teochew opera; a pig farming settlement; stilt houses in Punggol; a typical village; and the Church of the Nativity of the Blessed Virgin Mary and Montfort (since the book covers Aukang and Punggol, these specific images were chosen for the commission).

These individual and small pieces of beautiful artwork are rooted as much in reality, as in the artist’s imagination.

Beautifully created by a young Singaporean artist I specially commissioned for the book, these stylised paintings bring to visual life certain scenes in the book, and help readers, especially younger audiences, vividly imagine what life was like back in the kampung.

A stylised street hawker carrying food for sale in historical Singapore.
For example, this is a stylistic and simple illustration of a street hawker plying his wares in the kampung. Illustrated by Jeyasoorya and commissioned by Shawn Seah.

A kampung toilet in rural Singapore.
This is an illustration of a commonly-used facility in those days, familiar to practically everyone who lived in the kampung (clue: this facility is closely related to a specific and long-lost occupation called tar sai). Younger readers may wonder what this facility, nestled among greenery, is all about. Illustrated by Jeyasoorya and commissioned by Shawn Seah.

Scene of the hustle and bustle at Kangkar, in historical Aukang.
This landscape is an artist’s impression of the hustle and bustle at Kangkar in historical Aukang. It was a busy fishing village, so the artist has brought out in visual form the activities of carrying fish, preparing one’s boat, and arriving at the harbour with one’s catch of fishes for the day. Illustrated by Jeyasoorya and commissioned by Shawn Seah.

Consistently, throughout the book, the artwork augments and supports the narrative of life in the kampung, but doesn’t take readers’ attention away from the community and personal stories I share.

I think these artistic visuals subtly enhance the tale, by giving it added flavour, without being distracting.

As Robert Yeo observed in the foreword, “The lively interviews with prominent Teochews of the area and the apt photos and illustrations all add up to a comprehensive and intriguing tale.”

I fully agree with his beautiful words.

To me, the artwork is part of the larger tapestry of this book, and supports My Father’s Kampung to tell its comprehensive and intriguing tale.

But the beautiful artwork also supports more than just my book. The art also reaches out to a wider audience, such as the larger Catholic community.

As part of the commemoration of 200 years of the Catholic Church’s history in Singapore, the Chancery Archives also wrote a piece partially inspired by My Father’s Kampung, called the “The “Holy Land” of Aukang“. In it, they featured some artwork from the book, after obtaining my permission.

Chancery Archives also featured Aukang in an article called “The Serangoon Teochew enclave” in CatholicNews, 16 May 2021.

As I have obtained permission from Chancery Archives to share these articles, you can read or download them here:

To be able to share the good work of the artist who worked on this book with me is my privilege and honour. And I am delighted that it has reached audiences beyond My Father’s Kampung.

To circle back to my point, the beautiful artwork is an essential part of the larger tapestry of My Father’s Kampung, and a key part of its comprehensive and intriguing tale.

Thank you for reading.

Cheers,
Shawn Seah

*** ***

Acknowledgments

I greatly appreciate the behind-the-scenes work done by my talented Singaporean artist Jeyasoorya.

Her artwork speaks volumes of her dedication and commitment, and I am deeply thankful to have her in my projects.

She is a Singapore-based illustrator who earned her Bachelor’s degree in Fine Arts with Honours from Lasalle College of the Arts.

She currently creates paintings geared towards children and enjoys working on whimsical, narrative-driven pieces.


Updated 20 August 2021. Updated again 13 July 2025 (mainly to update the alt text tags).

A Big Thank You

It has been an amazing past few years.

Thank you for joining me on my writing, publishing, and speaking journey over the years! Here’s to more adventures together. While I have spoken at many events and locations, here are some selected memorable moments for your viewing pleasure: 

Talking about the Si Da Chu of the 19th century Teochews in Singapore, at Ngee Ann Auditorium, at the Asian Civilisations Museum, on 21 October 2019.
Guest lecture on “Power, Pepper, Pineapples, and Parties” at Lecture Theatre 9, National University of Singapore, on 4 September 2019. It was extremely well-received.
Goh Eck Kheng, Vivienne Tan, and Shawn Seah at the first day of the inaugural Baba Nyonya Literary Festival on 20 July 2019.
Shawn Seah speaking at Fort Canning Centre during the Singapore Bicentennial on 23 June 2019.
Shawn Seah speaking in Mandarin Chinese at Grassroots Book Room on 12 May 2019.
Shawn Seah speaking at Seah Eu Chin’s tomb at Grave Hill on 5 May 2019, the anniversary of the Hokkien-Teochew Riots of 1854. The group was about three times larger compared to the group a year earlier in 2018.
Shawn Seah speaking at Seah Eu Chin’s tomb at Grave Hill on 19 August 2018.
Shawn Seah speaking at Tiong Bahru CC on 7 April 2018.