How to Give an Amazing Assembly Talk!

School assemblies are an important part of pupils’ lives.

They are a shared community experience where the whole school comes together, to start the day or mark a special occasion, like 60 years of Singapore’s independence (SG60) or a school’s anniversary.

Author and speaker Shawn Seah speaking at an assembly talk at Ngee Ann Primary.
Author Shawn Seah speaking at Ngee Ann Primary School during an assembly talk. Photograph by Shawn’s team.

Speaking at a school assembly is an honour and a privilege.

You are responsible for engaging the entire school as well as teachers who are standing or sitting by the side of the school hall.

The heads of department, teachers, or librarians who invited you have entrusted you with this (sacred) duty.

All eyes are on you, and for that 20, 25, or even 30 minutes, you hold court.

A school assembly talk should be energetic, engaging, and exciting for the children. Or, as I like to put it, “edu-taining”.

When done well, a talk can stay with children long after the bell rings.

Here are some of my personal reflections and best practices, drawn from my experiences and mistakes of speaking to children aged seven to twelve at school assemblies across Singapore. They remind me of what worked well, and hopefully you might find some of these pointers useful too.

Author and speaker Shawn Seah at an assembly talk at Ngee Ann Primary.
Author and speaker Shawn Seah introducing his children’s book series, Our Amazing Heroes. Photograph by Shawn’s team.

Have a lot of positive energy!

You have to begin with a lot of energy and a positive attitude to engage the students!

Come in with good posture, a bright presence, and a can-do spirit.

Let your enthusiasm show from the moment you step onto the stage.

Smile widely and think happy thoughts!

A big wide smile shows that you are friendly, confident, and approachable. It sets the tone.

Best of all, smiles are contagious. If you smile, they smile back.

I am often reminded of what Dale Carnegie once wrote about magician Howard Thurston in How to Win Friends and Influence People.

Each time Thurston went up on stage to perform, he said to himself: “I am grateful because these people come to see me. They make it possible for me to make my living in a very agreeable way. I’m going to give them the very best I possibly can.”

Thurston was grateful for his audience’s support.

And I am sure they loved and respected him back.

These are words of enduring wisdom that I try to live by.

Whether it is for a magic performance, a keynote address for adults, or an assembly talk for primary school pupils, these are truly words of wisdom.

Show of hands!

One of the best ways to start your assembly talk is with a quick poll.

Hands up if you’ve heard of Tan Tock Seng!

Who wants to be a time traveller? Raise your hands!

Who’s excited to hear stories today? Quick show of hands!

These questions invite children to respond, think, and compare their answers with their friends. You create immediate interaction. The hall comes alive.

Polling students is fun!

Are… youuuuu… ready?!!!

I also like to dramatically point the microphone at my audience and rally them, “Are you ready to hear some stories?

Then I pause. “I can’t hear you!” or “That’s not loud enough!

And again, I shout, louder: “You can do better than that!

This call-and-response builds excitement and children love the playful energy.

Use strong images, not just words, on your slides

Children respond well to colourful, large, and vivid pictures.

A slide with a striking photo or bold illustration draws attention.

Images can evoke wonder. They spark questions.

Involve them early and often

I typically ask questions throughout my storytelling session.

What do you think happened next?

If you were there, what would you have done?

Do you think they lived happily ever after?

These questions invite children into the narrative.

Let them wonder, guess, and imagine.

Use familiar words and concrete examples

Speak plainly.

Use clear, everyday language.

Avoid jargon or complicated expressions.

Children understand best when you paint a scene they can imagine.

Describe the sights, sounds, and smells.

Tell them about the muddy ground, the noisy ship, the bright lanterns.

The more concrete your examples, the more they remember.

And they can remember details.

Author and speaker Shawn Seah is giving an assembly talk at a primary school.
Author and speaker Shawn Seah giving an assembly talk. Photograph by Shawn’s team.

Remember, this is performance art

An assembly talk is not just an ordinary talk. It is a performance.

In fact, it is closer to a one-person play.

Your voice needs to carry across the hall.

Project your voice. Vary your tone. Use dramatic pauses.

Let your face and hands do some of the talking too.

Move around the stage.

Make eye contact with different parts of the audience.

Sometimes, I dramatically walk among the children to make a point. It surprises them and draws them in.

Repeat, repeat, repeat

Children learn through repetition, repetition, repetition.

If there is one key word, phrase, or idea you want them to take away, repeat it many, many, many times throughout your talk. Naturally, you can use rhythm, rhyme, and alliteration to make repeated lines memorable.

Repetition works.

Repetition reinforces.

Repetition sticks.

Frame things from the children’s perspective

An assembly talk is for the children, so it makes perfect sense to frame things from their perspective, so that they can better enjoy the talk.

Try to put the pupils into the shoes of the people you are speaking about.

Imagine you were hiding in a rubber plantation during the Second World War. What would that feel like?

Imagine you were on the ship with Pillai. What would it be like?

What would you have done if you were there?

Let them feel the story.

When children relate personally, they remember more.

Give them room to imagine what they would do or how they would feel.

Always connect what you are saying to the present

I try my best to help them see how the stories matter today.

I try to connect the values and lessons from the past to their own lives.

Maybe you are sharing a story about kindness, resilience, or courage. Remind them that these are good values they can show today, in school, at home, or with their friends.

But forgive yourself when things don’t go as planned

I have spoken to many, many groups of people, and children are an especially tough crowd.

Not everything will go perfectly.

Sometimes the tech does not work well. The microphone shrieks. The children are sleepy and not in the mood to cooperate with you.

Don’t worry. My advice: forgive yourself.

Bear in mind that this is the biggest mixed-ability and mixed-preference class that you will face. Some are sleepy, some hungry, some bursting with energy. Some are listeners, others readers, and yet others are read-write types.

Just do your best. Speak from the heart. And if things do not go perfectly, that is life. Forgive yourself and do not be too hard on yourself.

Author and speaker Shawn Seah signing books for primary school pupils.
Students catching up with their favourite author! Photographs by Shawn’s team.

Just remember that assembly talks are not just moments to deliver a message (only).

They are moments to inspire.

When that connection happens, when children look up at you and have a sense of wonderment on their faces, or ask you many strange and weird questions after that, you know it was all worth it.

Thank you for reading.

Cheers,
Shawn Seah

Note: This is a longer and more detailed piece based on a story I previously posted on Medium.

Bringing the Past to Life: My Experience at the Asian Festival of Children’s Content (AFCC) 2025

On 24 May 2025, I had the privilege of speaking at the Asian Festival of Children’s Content (AFCC) for the first time!

My session, “Discovering Singapore’s History: Adapting War Narratives into Meaningful and Engaging Children’s Stories,” focused on how educators, docents, and content creators can help the young connect with war narratives or World War II stories.

Question and Answer time at Shawn Seah's talk at AFCC 2025.
Question and Answer (Q&A) at Shawn Seah’s talk at AFCC 2025. Photograph by writer’s team.

It was a joy to share the stage with prominent illustrator David Liew, who moderated the session with warmth.

Despite our age gap, I discovered that David and I had many things in common: we are former educators, we have many friends in common, and we share a passion for history.

During my talk, I shared about the broad historical context as well as introduced my children’s book series, Our Amazing Heroes.

The year 2025 is special for Singapore and Singaporeans.

It marks Singapore’s 60th year of independence (or SG60).

It also marks 60 years of the Singapore Armed Forces (or SAF60).

And it is also the 80th anniversary of the end of World War II.

That is why this year, in particular, is especially timely to reflect on Singapore’s history.

And this is the background as to why I launched my children’s book series Our Amazing Heroes this year.

I shared about the importance of dramatic scenes and illustrations, grabbing children’s and adults’ attention.

However, war stories for children should not just be about war. I spoke about the importance of focusing on inspiring stories that convey important values, like courage, compassion, and resilience.

I also talked about keeping stories relatable and relevant, and above all how I connected various stories to each other through what I called a “Marvel Cinematic Universe” approach towards episodic storytelling.

After my talk, we had a very enjoyable and engaging Question and Answer session where the attendees asked insightful and interesting questions. I had a lot of fun exchanging views!

Illustrator David Liew and author Shawn Seah in a dialogue.
David Liew and Shawn Seah at AFCC 2025. Photograph by writer’s team.

Beyond my talk, AFCC was a chance to explore the rich world of children’s literature. I attended a thought-provoking session by Lianne Ong and Kenneth Heng on writing about social issues like rough sleeping.

The talk was an important reminder that children’s books can (and should) tackle tough topics with care and empathy, especially in the age of the Internet.

I also visited the Book Illustrators Gallery, which was quite curiously located at Bras Basah Complex, near the National Library. I am guessing that this was probably a sign that space is always a premium for book events in Singapore! It was also great catching up with artist and designer Derrick Tham there.

Author and speaker Shawn Seah holding up copies of Our Amazing Pioneers at the AFCC Festival Bookstore: Closetful of Books.
Author and speaker Shawn Seah holding up copies of Our Amazing Pioneers at the AFCC 2025 Festival Bookstore: Closetful of Books. Photograph by writer’s team.

And of course, it was definitely a joy to see Our Amazing Pioneers available for sale at the festival bookshop. It was a good reminder of how far I have come along my writing journey.

AFCC 2025 was a wonderful experience of learning, sharing ideas, and connecting with others who believe in the power of stories to spark curiosity and inspire change.

I’m grateful for the warm conversations, the kind support from many people, and the shared commitment to making a difference through books.

Author and speaker Shawn Seah standing in front of the AFCC 2025 logo at the National Library.
Author and speaker Shawn Seah standing in front of the AFCC 2025 logo. Photograph by writer’s team.

I hope I will be invited for the next festival and be able to continue telling stories that matter.

Thank you for reading.

Cheers,
Shawn Seah

Some of My Favourite Books

As a writer, I love writing, but I love reading too.

In this short and simple post, I share some of my favourite books.

This is a non-exhaustive list of recommended books, of course.

(This list also does not include my amazing children’s books from Our Amazing Heroes and Our Amazing Pioneers, or my books for general readers like My Father’s Kampung: A History of Aukang and Punggol and my family history books.)

Some of these books are the kind of books you read and reread, finding new insights or ideas each time.

Others are childhood favourites, the sort that first sparked my love for reading and telling stories.

A few are books I stumbled upon by chance, only to realise later how much they resonated with me.

This is just a list of books I’ve enjoyed, books that have mattered to me in one way or another. And there is no right or wrong answer.

If you find something new to read from this list, great. If you have already read them, we have that in common.

Graphic Novels

Triumph of Two Face, by Doug Moench and Tom Mandrake
The Empire Strikes Back, adapted by Archie Goodwin and Al Williamson

Books on Reading or Writing

Confessions of an Advertising Man, by David Ogilvy
How to Read a Book: The Classic Guide to Intelligent Reading, by Mortimer J. Adler and Charles van Doren
The Sense of Style: The Thinking Person’s Guide to Writing in the 21st Century, by Steven Pinker

History Books

The Spartacus War, by Barry Strauss
The Education of Cyrus, by Xenophon
The Penguin History of Economics, by Roger Backhouse
The Rise and Fall of the Third Reich, by William Shirer

Singapore History Books

Diplomacy: A Singapore Experience, by S Jayakumar
Defending the Lion City: The Armed Forces of Singapore, by Tim Huxley
One Hundred Years of the Chinese in Singapore, by Sir Song Ong Siang

Self-Help and Other Books I Enjoy

The Psychology of Money, by Morgan Housel
Same As Ever, also by Morgan Housel
How to Win Friends and Influence People, by Dale Carnegie
Talent Is Overrated, by Geoffrey Colvin
Battle Hymn of the Tiger Mother, by Amy Chua
What Got You Here Won’t Get You There, by Marshall Goldsmith

Looking back at this list, I will admit that this looks like a rather eclectic and random list of books.

However, I personally like these books and enjoyed them, and these were at the top of my mind. Over the years, there were many other books, from a wide range of genres, that I enjoyed reading too.

How about you? What are the books that have brought you joy, shown you new insights, or made you think?

Thank you for reading.

Cheers,
Shawn